McDonald's has since then tried to rebrand itself as more health conscious with a greater variety of salads and other healthy meal options, in addition to offering lower-priced menu items. To gain an insight into how McDonald’s does this we decided to look at how marketing in the US, the home of McDonald’s, differs with that in Japan, whose market is worth 15 percent of McDonald’s empire. Yet perhaps due to the slowdown in business by late 2015, roughly 3,000 U.S. restaurants — only about 20% of the chain's 14,300 domestic locations — had been remodeled according to the new styles. Luckily, not all of the McDonald's menu nutrition is quite as ominous. In fact, McD's has quite a few lesser evils you can choose from. The domestic market is still its most important one, despite the firm’s massive global presence. Hey, if Taco Bell has managed to position themselves as a healthy option in the fast food world, we think that earns them a spot on this list of important rebrands. Segmentation. Historically, McDonald’s has been a red brand with a touch of yellow. McDonald’s 2016 Rebrand. 2 3 4 Next Reply Author ... You can actually eat healthy food if you like...It makes Burger King look like something from the 80’s. McDonald’s has been accused of launching a “grotesque marketing strategy” that endangers public health by encouraging customers to eat more fast food in … by James Corbett TheInternationalForecaster.com January 10, 2017. McDonald’s. 2. McDonald's had hoped that the vast majority of its restaurants would have been redone by last year, according to media reports. McDonalds rebrand - on top of their game. Reply Prev of 4. Happy is the “ambassador for balanced and wholesome eating.” He is encouraging kids to eat the healthy Happy Meal options: fruits, vegetables, low-fat … Here, Taub … While many people can’t live without it, others don’t want to go anywhere near it. In January of 2016, McDonald’s announced its latest rebrand. Long-time Corbett Reporteers might recall my 2015 video, “Celebrate!McDonald’s is Dying!” where I detailed the many, many woes the fast “food” giant was dealing with at the time, including: The first quarterly loss in the firm’s 38 years as a publicly traded company ($343.8 million). McDonald’s main focus is the US, where they spend most of their budget and trial more new products and innovations. Americans have a love-hate relationship with McDonald’s. McDonald’s trying to rebrand itself as a healthy food establishment is like having a gun manufacturer rebrand by selling squirt guns. McDonald’s trying to rebrand itself as a healthy food establishment is like having a gun manufacturer rebrand by selling squirt guns. McDonald’s is now one of the country’s biggest food chains, with more than 14,200 outlets. 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