Goals are important for us to succeed. They define the end result of everything that we do. When it comes to media interviews those people with no specific goals are the most likely to lose their way. Goal setting before the interview is vitally important so that you may effectively convey your message to your target audience. It’s something we concentrate on in our media training. There’s huge potential in a media interview to communicate your message to a very large amount of people. So be sure you’re ready to turn the interview to your advantage and make the most of the opportunity.

Here are the top goals you need to keep in mind before every media interview:

#1 To effectively communicate your message

The dictionary definition of the word ‘communicate’ is the process of conveying knowledge. Communication is not about simply stating your point but it is about being understood by the other party. Therefore, before you step in and talk to the reporter make sure you have your core message ready – one your audience will easily understand.

#2 To be quoted word-for-word on a story

Being quoted helps you build your reputation because you will now become the source of the information. You will become the expert of a given subject, potentially alerting other journalists to contact you.

#3 To build Reputation

Media can make or break your reputation. Therefore make sure you know how to use it to your advantage. This is where media training really comes in handy. Take extra care on your choices of language during an interview to avoid miscommunications.

#4 To build rapport with the reporter

Being friendly, co-operative and well informed will make the reporter likely to consider you as a regular interviewee. Be as honest, informative and quotable as you can.

#5 To get Free Publicity

Featuring in any publication or broadcast helps organizations and individuals gain attention from the public. Advertisers pay thousands of pounds for just a few seconds of air-time in primetime. But featuring as an expert on a show or on the news can give you that airtime for free. Be sure to make the most of this opportunity.

Do you have a media interview coming up? Downloading our free Media Interview Preparation Template will really help you focus your thoughts and get you prepared for the interview. Filling it in should take about 10 minutes. If you complete it and return it to us, we will be happy to get back to you ASAP with bespoke tips to help you make the very best impression possible. This is a totally free service.

What Next?

Remember that a person with no goals is doomed to failure. It doesn’t matter if you are talking to your local paper or being interviewed for the BBC 10 o’clock news, if you don’t have any goals, you still won’t accomplish anything.
The best way to set those goals and hone your message is media training. Click here to see what you’ll learn on our consistently highly rated media training courses.

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