Our Media Training courses prepare you to deal with the media
Our bespoke media training examines your communications skills and ensures that you will be confident to deal with the media and deliver your message in the most positive and dynamic way. We achieve consistently excellent feedback from our diverse client base such as HSBC, the Arts Council and the Economist.
Who is this for?
- Everyone who ever has to address the media: from CEOs to entrepreneurs; from charity workers to politicians.
- You’ll be trained by award-winning international journalists, who will show you how to handle interviews for the press, radio, television and the social media, confidently and effectively, even in times of crisis.
our media training clients include…
WHAT OUR CLIENTS SAY
Exeter University Lecturer
I found this course really useful. It made me think about my research in a whole new way. Being able to talk about the essence of what I am doing, explain why it's important and not get side-tracked. Fantastic insight. Thank you!
Our media training courses will teach you how you can:
- Look and sound confident and articulate on radio and television
- Put your organisation’s message across positively
- Steady your nerves before the interview
- Prepare the ideal sound bite or quote
- Focus on the story
- Understand how to use the human interest angle
- Put yourself in the shoes of a journalist
- Deal with aggressive questioning
- See the importance of non-verbal communication
- Get the right publicity, even in times of crisis
OUR LEAD TRAINERS
Tine Van Houts is a hugely experienced journalist for NOS (Dutch Television) & the BBC. She is also the former president of the Foreign Press Association and the winner of the Herman Wekker Prize for outstanding journalism in the English-speaking world. Tine has media trained spokespeople from an impressive variety of professional sectors from finance to NGOs
Mark Webster is an established media trainer with huge experience both as a Journalist and as a Director of Communications. Mark was the Executive Director of Communications at the Charities Aid Foundation. He worked for many years as a Business and Economics editor, international bureau chief, and on-screen correspondent for ITN.
HOW IT WORKS
All our media training courses are tailored to your requirements. We take a comprehensive brief from you, conduct our own research into the issues and come up with a structure that will maximise the time you have available. We offer courses in small groups or in a 1-to-1 format.
After a session we are happy to provide recordings of your practice interviews, a pack of helpful notes to remind you of key points and a written assessment of your progress. Together these will help you keep the knowledge and communication skills you acquire on our course fresh in your mind.
We’re always happy to meet in person or, if you prefer, speak over the phone to explain more. Do contact us to find out more. All our training is in the strictest confidence and we often sign non-disclosure agreements with our clients.
ONE DAY COURSE EXAMPLE CONTENT
AN INTRODUCTION TO DEALING WITH THE MEDIA
- Press, radio, television and social media
- How to adapt your interview to the medium you are speaking to
- Understanding your audience
- How to achieve maximum coverage of your company’s message
- Preparing your media schedule: selecting the most important medium
- Getting inside the journalist’s mind
- Learning to face your worst fears
YOUR ESSENTIAL MESSAGE
- Finding a clear focus for your message
- Power in language: analysing how you say it
- Getting technical information across clearly
- Jargon versus plain English
THE NEWSPAPER/WEB INTERVIEW
- Getting your message across in a newspaper interview
- How you can be in the driving seat
- Learning what print journalists focus on
- How to deal with difficult questions
- How to spot the headline
- Dealing with nerves in the interview
THE RADIO INTERVIEW
- How to prepare for the interview
- The importance of timing: making your message concise
- How to make sure you sound positive and human
- All the questions you should ask
- The importance of the personal anecdote
- Learning to enjoy going ‘live’
THE TELEVISION INTERVIEW
- Where: studio, in the street, in your office, ‘down-the-line’
- Making a good impression in panel discussions
- Using eye contact effectively
- Using positive verbal and non-verbal communication
- Thinking in images
- Learning how to deliver the ideal sound bite
HOW MUCH DOES IT COST?
A half–day group session with an expert media trainer and cameraman starts at £1,500. Having conducted extensive market research we can assure you that this is a highly competitive rate.
If you want to hear more about how this course could work for you do contact us. We’d be delighted to hear from you.
If you are looking for a quick introduction to media training, are short on time, are wondering whether media training is for you, or need a swift refresher before an interview or media appearance, we offer: Express Media Training via Video Link or an e-learning media training course Deal With The Media