PR Training
Drawing on our extensive backgrounds in public relations, we train public relations officers to deal more effectively with the media. We focus on:
- Press release writing
- Developing and cementing contacts
- Briefing spokespeople for media appearances
- Controlling your message
- Pitching to the media
- Creating and implementing a media strategy
- Understanding the needs of journalists; recognising a good story
We will run media surgeries for you in-house and facilitate brainstorming sessions on story ideas as well as helping in-house teams develop the right techniques to deal with print and the electronic media.