First Take https://www.first-takeuk.com The Media Training Company Wed, 31 Oct 2018 12:08:13 +0000 en-US hourly 1 https://wordpress.org/?v=4.8.16 “I didn’t know they’d shoot that!”: the perils of the wrong location https://www.first-takeuk.com/wrong-location/ Thu, 19 Feb 2015 15:15:09 +0000 http://www.first-takeuk.com/?p=1511 The perils of the wrong location for filming or photoshoots We would always encourage our clients to take any opportunity they can to go on camera. From network TV to youtube, it’s a fantastic way to convey your message to a large audience.  If you’re ever in the situation where you’re being interviewed on camera or  having a photoshoot for a newspaper or magazine, it’s worth having a quick look around at the location you’re being filmed or photographed in. Everything that will appear on the resulting image is communicating Continue Reading

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The perils of the wrong location for filming or photoshoots

We would always encourage our clients to take any opportunity they can to go on camera. From network TV to youtube, it’s a fantastic way to convey your message to a large audience.  If you’re ever in the situation where you’re being interviewed on camera or  having a photoshoot for a newspaper or magazine, it’s worth having a quick look around at the location you’re being filmed or photographed in. Everything that will appear on the resulting image is communicating a message. And if you’re in the shot, that message is going to include you. For example, if the room you’re pictured in is messy – that conveys a message to the audience that you’re messy too.

If you’re invited to do some filming or take part in a photoshoot there’s two possibilities about the suggested location. It will either be suggested by you, or it will be suggested by the journalist, photographer or film crew. There are potential hazards with each.

FILMING/PHOTOSHOOTS IN YOUR HOME/OFFICE/OTHER FAMILIAR LOCATION

The advantage of choosing a location you know well such as your home or office is that it feels familiar and is therefore reassuring. The problem comes in that you know it so well, you might be blind to all the small details that a clever journalist or camera operator can pick up on and manipulate. Are there books in the background with subject matter that conflicts with your preferred image? Is there a picture on the wall that has a controversial statement? Is there a bottle of wine lurking in the background when you’re trying to portray a message of sobriety? Are there Christmas decorations up when you’re shooting something that’s going out in February?

FILMING/PHOTOSHOOTS IN AN UNFAMILIAR LOCATION

teresa may backgroundAll the same problems described above still apply. But there’s one big trap to watch in this environment. The ultimate sin in this sort of  location is being filmed or pictured against an actual written message behind you spelling out something that totally undermines you (see the picture below from Conservative Politician Theresa May who inadvertently is standing in front of a sign spelling ‘a bitter future’ rather than the planned ‘a better future’). It’s not beyond a mean spirited journalist to pull this kind of stunt. A quick glance over the shoulder, or better yet a request to see the shot before you start recording, will avoid this problem every time.

SKYPE INTERVIEWS

One last note it’s well worth bearing in mind is Skype interviews. They are becoming increasingly common in today’s media in situations where, for example, there’s not time to come into a TV studio or you are appearing on a low budget show or podcast. Three quick tips are 1) make sure you are in a nice light room with minimal shadows on your face, 2) raise the camera to eye level to avoid the camera shooting up your nose 3) tidy up (the amount of messy offices you see in the background of skype interviews on 24 news channels is surprisingly high).


mini interview prep template
Do you have a media interview coming up? Downloading our free Media Interview Preparation Template will really help you focus your thoughts and get you prepared for the interview. Filling it in should take about 10 minutes. If you complete it and return it to us, we will be happy to get back to you ASAP with bespoke tips to help you make the very best impression possible. This is a totally free service.

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Download our Free Media Interview Template https://www.first-takeuk.com/download-free-media-interview-template/ Wed, 21 Jan 2015 17:57:11 +0000 http://www.first-takeuk.com/?p=1474 Do you have a media interview coming up? Downloading our free Media Interview Preparation Template will really help you focus your thoughts and get you prepared for the interview. Filling it in should take about 10 minutes. If you complete it and return it to us, we will be happy to get back to you ASAP with bespoke tips to help you make the very best impression possible. This is a totally free service.

The post Download our Free Media Interview Template appeared first on First Take.

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Do you have a media interview coming up? Downloading our free Media Interview Preparation Template will really help you focus your thoughts and get you prepared for the interview. Filling it in should take about 10 minutes. If you complete it and return it to us, we will be happy to get back to you ASAP with bespoke tips to help you make the very best impression possible. This is a totally free service.

The post Download our Free Media Interview Template appeared first on First Take.

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A Hypnotherapist’s take on David Cameron’s Speech Making https://www.first-takeuk.com/hypnotherapist-advises-david-cameron-make-bigger-impact/ Fri, 24 Oct 2014 12:30:00 +0000 http://www.first-takeuk.com/?p=1406 A Hypnotherapist has advised David Cameron about how to make the EU commission sit up and listen when he delivers an important speech later this week on Britain in Europe. The advice, given on the BBC this morning (listen again below) includes wearing funereal black, keeping eye contact with the audience, keeping the speech remarkably short (1 minute) and walking out at the end, rather than pose for the traditional photos. Andrew Newton’s advice is spot on – at least in terms of making an impression. He’s absolutely right that Continue Reading

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A Hypnotherapist has advised David Cameron about how to make the EU commission sit up and listen when he delivers an important speech later this week on Britain in Europe. The advice, given on the BBC this morning (listen again below) includes wearing funereal black, keeping eye contact with the audience, keeping the speech remarkably short (1 minute) and walking out at the end, rather than pose for the traditional photos. Andrew Newton’s advice is spot on – at least in terms of making an impression. He’s absolutely right that it would be a memorable moment of political theatre that would get the Eurocrats thinking.

But is it the right impression the circumstances? Absolutely not. Cameron is a politician who has already threatened to leave the EU unless he gets what he wants, but hasn’t got anywhere as the rest of his European colleagues have resented his stance and ganged up against him. Cameron’s tone has to be one of co-operation rather than castigation if he wants to be taken seriously in Brussels.

However there are useful points in Andrew Newton’s analysis which should be taken seriously if you have a big speech where you need to make an equally big impression:

1) Wear something eye-catching. That doesn’t mean to say anything gimmicky, just something that will grab the audience’s attention when you first walk on stage, giving you a head start.

2) Appear confident. It doesn’t matter if you are or not. The crucial thing is that the audience won’t believe you if you appear to be nervous. So fake it until you make it.

3) Keep it short and simple. Always a good idea in any kind of communication.

4) Give good eye-contact. This is also a non-negotiable aspect of a good speech. If you want to connect fully with your audience you have to look at them directly.

I doubt if Andrew Newton’s going to be hired by number 10 anytime soon. But perhaps he should consider branching out into theatre Direction. I’d go and watch his shows anytime.

 

Pete Walter is the director of First Take and the producer of their e-learning media training course Deal with the Media with Sir Trevor McDonald

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The biggest barriers to communication and how to avoid them https://www.first-takeuk.com/barriers-to-communication/ Tue, 01 Apr 2014 16:26:39 +0000 http://www.first-takeuk.com/?p=1373 What should you keep in mind in order to avoid barriers to communication? Effective communication is one of the most valuable skills you need to possess if you intend to succeed in your field. Companies around the world spend millions of dollars to help their employees enhance their communication skills because communication plays a  vital role in the everyday operation of any  organization. Good communication goes beyond face-to-face conversations. It is also reflected on how you communicate in your written reports, emails and media appearances. Understanding the barriers to communication Continue Reading

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What should you keep in mind in order to avoid barriers to communication?

Effective communication is one of the most valuable skills you need to possess if you intend to succeed in your field. Companies around the world spend millions of dollars to help their employees enhance their communication skills because communication plays a  vital role in the everyday operation of any  organization.

Good communication goes beyond face-to-face conversations. It is also reflected on how you communicate in your written reports, emails and media appearances.

Understanding the barriers to communication will help you deliver your message effectively. These barriers occur at any stage of the communication process.  And to be a skilled communicator, you must be aware of these barriers and reduce their impact.

Use of Jargon

Jargon is “Technical Terms”. It’s the special language for people within a certain field. Jargon is a useful time-saving shorthand for people INSIDE a professional field. For example it’s quite acceptable in the television world for one member of the production team to ask another ‘if the VT had finished in the offline because it might need to TX tonight’, because they would know that referred to whether a short item had finished being edited as it might be needed to be broadcasted that evening. But it’s unlikely that anyone outside of televion production would understand what was meant by that request. Therefore, if you are talking to people outside a certain field, using jargon will only confuse your audience

Emotional Barriers

To get your message across, it is important to “Know your Emotions”. You may not even know that you are already projecting negative emotions  and it’s affecting the person listening to you. Learn to channel these emotions effectively rather than lose control.

Taboos

Taboo is defined as a custom that prohibits certain people, practices , places or things. Be aware of the topics that are “off limits”or taboo. This varies from country to counry and company to company. So it’s vital you know your audience before you begin communicating to them.

Cultural Differences

Norms of social interaction vary in different cultures. People interpret things differently. Be sensitive and always take into consideration people’s traditions and cultures.

Physical Disabilities

Physical disabilities such as hearing, reading and speech problems. You should ensure that your communication is understood by as wide an audience as possible, and that can mean taking extra steps to make your message as accesible as possible to people with disabilities. Making documents available in extra large print or having a sign language interpreter appear on your videos or translate during speeches are just some ways this can be achieved.

Language differences

There are roughly 6,500 spoken languages around the world. Thus, language barriers are one of the most common challenges in the international business. Although English is the de-facto international business language, assuming it will be understood isn’t advisable. With the growing amount of freelancers available online at reasonable rates, hiring a translator isn’t as expensive as it once was. But don’t rely on automatic translation
tools as this video demonstrates.

False assumption or stereotyping

Keep in mind that people prefer to hear what they want to hear. Most of the time people easily jump into incorrect conclusions. So it’s best to repeat points for the sake of clarity than leave people assuming you meant something else. Even in a short speech or media appearance you sometimes have to repeat something three times before it’s understood.


mini interview prep template
Do you have a media interview coming up? Downloading our free Media Interview Preparation Template will really help you focus your thoughts and get you prepared for the interview. Filling it in should take about 10 minutes. If you complete it and return it to us, we will be happy to get back to you ASAP with bespoke tips to help you make the very best impression possible. This is a totally free service.

The post The biggest barriers to communication and how to avoid them appeared first on First Take.

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The Best Media Training London Based Companies https://www.first-takeuk.com/best-media-training-london-based-companies/ Fri, 07 Mar 2014 15:54:53 +0000 http://www.first-takeuk.com/?p=1333 Who are the best media training London based companies and how much do they cost? The rise in importance of the media in everyone’s lives and its significance on the success or failure of businesses is something we’re increasingly aware of. This is reflected in a healthy media training industry as more and more people want to become better communicators. That means there’s a lot of companies out there offering media training. We wanted to compile a list of the best media training London based companies as a useful resource Continue Reading

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Who are the best media training London based companies and how much do they cost?

The rise in importance of the media in everyone’s lives and its significance on the success or failure of businesses is something we’re increasingly aware of. This is reflected in a healthy media training industry as more and more people want to become better communicators. That means there’s a lot of companies out there offering media training. We wanted to compile a list of the best media training London based companies as a useful resource to our clients and as a means of price comparison.

FIRST TAKE

http://www.first-takeuk.com/portfolio-view/media-training/

What we say

“For most people appearing in front of a camera or speaking into a microphone instantly fills them with terror. But with so much media in the modern world, a business, organisation or individual who appears comfortable on screen, sounds confident on the radio or who gives good quotes to the written press can dramatically enhance their reputation. Effective communication is an invaluable skill. But it is one that can be taught. Our bespoke media training examines your communications skills and ensures that you will be confident to deal with the media and deliver your message in the most positive and dynamic way. We achieve consistently excellent feedback from our diverse client base such as HSBC, the Arts Council and the Economist. All our media training courses are tailored to your requirements. We take a comprehensive brief from you, conduct our own research into the issues and come up with a structure that will maximise the time you have available. We offer courses in small groups or in a 1-to-1 format.”

WHAT OUR MEDIA TRAINING COSTS

A half – day group session with an expert media trainer and cameraman starts at £1500. Contact us for more details

ACCOLADE

http://www.accolade.co.uk/

What they say

“Dealing with the media is not rocket science. There are ground rules, conventions and techniques, that can all be learned.  Knowing how to prepare is the key to success!  Each course is tailor-made and carefully researched.  Interview questions for each delegate are based on material relevant to their own specific job, so that participants can tackle real interviews with skill and confidence.”

WHAT THEIR MEDIA TRAINING COSTS
  • Not specified. Contact them for a quote

BLADONMORE

http://www.bladonmore.com/

What they say

“Interviews with the press present an opportunity to get your agenda in front of politicians, policymakers and investors. Our heritage in journalism means we know how to help you skilfully manage your reputation. Our work is frequently the difference between getting the coverage you do want and the exposure you don’t. There are always risks for senior spokespeople when it comes to dealing with the media, but the biggest risk is not having anything to say. We help you to develop your key messages, practise your interview technique and build your confidence in real studio scenarios.”

WHAT THEIR MEDIA TRAINING COSTS
  • Not specified. Contact them for a quote

ELECTRIC AIRWAVES

http://www.electricairwaves.com/
What they say

“We have a team of more than 70 print and broadcast working journalists, not ‘ex’ journalists. Our central London TV and radio studio offers a genuine media environment for training although we also work on location and abroad.”

WHAT THEIR MEDIA TRAINING COSTS
  • Not specified. Contact them for a quote

Harvey Leach

http://www.harveyleach.co.uk/

WHAT THEY SAY:

“HarveyLeach was launched in 2005 by Andrew Harvey and Graham Leach, both highly experienced journalists and media trainers. Andrew and Graham felt that there was a need for a media training company that consistently offered the highest standards of training to all of its clients, based on the unrivalled journalistic experience of its tutors. Since its launch, HarveyLeach has built a client base of more than 100 major blue-chip companies and organisations, and has established itself as the market leader in the provision of top quality media training.”

WHAT THEIR MEDIA TRAINING COSTS
  • For a full day’s press and broadcast media training with two tutors and one cameraman, expect to pay around £3,500-£4,000
  • For a full day’s broadcast media training with one tutor and one cameraman, expect to pay around £2,500-£3,000.

HOT SEAT

http://www.hotseat.co.uk/

What they say

“Since the early 1990s, Hot Seat has been providing media training, crisis media training and presentation training; empowering people to handle themselves confidently, professionally and effectively when dealing with the media or when addressing an audience. From friendly interviews for in-house journals to in-depth articles for the financial press; and from a short chat on local radio to high-octane encounters on the Today, Newsnight, Hard Talk and Panorama programmes – our media training and crisis media training will give you the techniques and confidence to handle them all with clarity and aplomb. Hot Seat’s media training and presentation training take you through every step of the process, from preparing for your interview, presentation or speech, to advanced techniques that will help you deliver your messages with authority and style.”

WHAT THEIR MEDIA TRAINING COSTS
  • Not specified. Contact them for a quote

International School of Communication

http://www.isoc.com/london/media-training
What they say

Training for media interviews is essential for everyone who speaks to journalists because so much is at stake. Get it right, and the people who matter to you will get the right message, loud and clear. Get it wrong, and you might stir up a crisis. The greatest media spokespeople appear natural, relaxed, authoritative, likeable, engaged, controlled and spontaneous. They make their case convincingly and memorably – whether promoting everyday news messages, answering difficult questions, or managing a full-on crisis. For a few, it comes naturally. For most, it’s good media training. ISOC media training builds exactly these skills through high quality interview coaching

WHAT THEIR MEDIA TRAINING COSTS
  • Not specified. Contact them for a quote

MEDIA MENTOR

www.media-mentor.co.uk

What they say

“Our hands-on media training courses will give your spokespeople the confidence to handle enquiries and interviews skilfully, to structure key messages, to really understand how to use the media, and develop a powerful communications strategy.”

WHAT THEIR MEDIA TRAINING COSTS
  • From £1,180 for a halfday group session.

MILLBANK MEDIA

http://www.millbankmedia.com/media-training/

What they say

“Millbank Media was established in 2006 by two senior ITN journalists, Caroline Kerr and Max Prangnell. It is now one of the UK’s leading media training companies, providing the highest quality media training to global corporations, government departments and major charities and institutions.”

WHAT THEIR MEDIA TRAINING COSTS
  • Not specified. Contact them for a quote

PRESS ASSOCIATION

http://www.pressassociation.com/Training/Courses/MediaTraining/
What they say

“We offer an extensive range of training courses at our training facilities in Central London, Howden in East Yorkshire and Newcastle-upon-Tyne. Our ability to adapt our training courses to match the dramatic changes that are taking place in our industry is crucial to producing the next experts in their field. Whether you work in journalism, the media, general communications or public relations, the industry is constantly evolving driven by the impact of social media. By receiving the correct training, participants will stay ahead of digital technology, video, migration of audience to the web and mobile and tablet apps – vital in this increasingly competitive workplace. Course trainees can rest assured they will receive up-to-the-minute skills and knowledge, allowing both a seamless transition into working life and increased awareness, amongst your peers, of a changing multi-media industry.”

WHAT THEIR MEDIA TRAINING COSTS
  • One-day courses: £380 – £420 per delegate
  • Two-day courses: £680 per delegate
  • Three-day courses: £830 per delegate

ROUGH HOUSE MEDIA

http://www.roughhousemedia.co.uk

What they say

“Our bespoke training courses will greatly increase your confidence in your ability to handle the media and make the most of every opportunity. You’ll learn how to take control, make a positive and lasting impression on your audience and deliver your key messages. Our training courses include media and presentation skills, crisis communications, smartphone video production, and public relations. We have trained thousands of senior spokespeople from clients including International Red Cross, ACAS, the CAA, the Royal Hospital Chelsea, Nokia and Nestle.”

WHAT THEIR MEDIA TRAINING COSTS
  • Not specified. Contact them for a quote

SHOUT COMMUNICATIONS

http://www.shoutcommunications.co.uk/what-we-do/television/media-training/

What they say

“Our media training aims to make your spokesperson an accomplished and confident performer – one that television broadcasters will want to invite back. We offer a range of tailor-made media training courses to help companies and individuals present themselves more effectively on television. The courses are predominantly practical, led by trainers with both journalistic and PR experience – as close as it’s possible to replicate the “real thing”. Spokespeople are taken through a variety of interview styles – styles they’re most likely to encounter, depending on their company and story. This could include live and pre-recorded interviews, down-the-lines, door-stepping and press conferences. All interviews are recorded, played back and analyzed.”

WHAT THEIR MEDIA TRAINING COSTS
  • Not specified. Contact them for a quote

SKILL STUDIO

http://www.skillstudio.co.uk/media-training/

What they say

“Our Media Training courses are designed to provide you with the essential skills, knowledge and techniques required to give confident and successful media interviews. Speaking to the media has become far more common in recent years for people from all types of companies and organisations. Whether it’s talking to the press over the telephone, chatting face to face with a journalist or being interviewed on the radio or television it’s imperative that your organisation is presented in a professional manner. However, if you are inexperienced, the prospect of being faced with a media interview can be rather daunting and even intimidating. And the results can sometimes be disastrous. But it doesn’t have to be like that.”

WHAT THEIR MEDIA TRAINING COSTS
  • Not specified. Contact them for a quote

THE ROYAL SOCIETY

https://royalsociety.org/training/communication-media/

What they say

“Television, radio and newspapers can be your best friend or your worst enemy. On this course you will discover how the media operates and be given the confidence to work with it. The experienced tutors will tell you how and why editors in all branches of the media decide what makes a story newsworthy. You will be put on the spot yourself and trained to give relevant and relaxed interviews with concise key messages. The course will show you how to prepare for these interviews, which will be recorded on a TV camera and played back to you.”

WHAT THEIR MEDIA TRAINING COSTS
  • £400 per delegate

TNR COMMUNICATIONS

http://www.tnrcommunications.co.uk/media-training

What they say

“Our media training courses offer practical interview training for company spokespeople in a realistic, media environment. From our broadcast training studios at the Press Association, we teach media interview techniques from a journalistic point of view through a series of bespoke press and broadcast media training exercises.”

WHAT THEIR MEDIA TRAINING COSTS
  • Not specified. Contact them for a quote
Do you have a media interview coming up? Downloading our free Media Interview Preparation Template will really help you focus your thoughts and get you prepared for the interview. Filling it in should take about 10 minutes. If you complete it and return it to us, we will be happy to get back to you ASAP with bespoke tips to help you make the very best impression possible. This is a totally free service.

The post The Best Media Training London Based Companies appeared first on First Take.

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Our top 10 Media Training Tips for dealing with any media interview https://www.first-takeuk.com/top-10-media-training-tips/ Thu, 27 Feb 2014 17:04:14 +0000 http://www.first-takeuk.com/?p=1326 Top 10 Media Training Tips Here’s a simple list of things to remember that we give to all media training clients. If you are concerned about an upcoming media interview, putting all of our top 10 media training tips into action will make a guaranteed improvement to your performance.   1) Be enthusiastic Remember all those TV personalities that were just boring and  forgettable? Neither do we. Being in the media is all about performing. So if you want anyone to listen to you, a dose of enthusiasm goes a Continue Reading

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Top 10 Media Training Tips

Here’s a simple list of things to remember that we give to all media training clients. If you are concerned about an upcoming media interview, putting all of our top 10 media training tips into action will make a guaranteed improvement to your performance.

 

1) Be enthusiastic

Remember all those TV personalities that were just boring and  forgettable? Neither do we. Being in the media is all about performing. So if you want anyone to listen to you, a dose of enthusiasm goes a very long way.

2) Have anecdotes to illustrate your points

The media love a good story. Every point you make should have an anecdote attached. It makes everything come alive.

3) Have one or two sound bites ready

Pepsi is the taste of a new generation. Tony Blair had three priorities – education, education, education. What’s the catchy phrase that sums up your message that will stick in people’s minds?

4) Have a few Facts & Figures that illustrate your point

Nothing too complicated though. Almost 1 in 5 people is better than saying 19.8% of people

5) Breathe and talk at a measured pace

This will make you sound in control and confident, even if you’re trembling with nerves on the inside.

6) Don’t Get Angry

No-one looks good when their angry, even when they’re right. Just ask the journalist John Sweeney

7) Remember Your Main Messages

Rehearse up to three main messages for each interview, but no more. Get your main message into the first answer if you possibly can.

8) Prepare

Whether it’s in front of the mirror, in front of your smart-phone, or in front of a friend, practice and yet more practice is ultimately the secret to a great media performance.

9) Don’t Lie

Think about the last time you lied. Now imagine that lie was exposed and a recording of it was broadcast on national TV. You don’t have to tell the whole story, but whatever comes out of your mouth has to be true, otherwise it can seriously haunt you down the line.

10) Avoid Jargon

This is probably the biggest issue we have to work on in our media training sessions. Talk in plain language and the whole audience will understand you. Talk in the language of your business niche and you’ll be lucky if your colleagues understand you. Make a big effort to translate everything you say into something an old friend you hadn’t seen for a while that doesn’t work in your industry would understand.

 

Do you have a media interview coming up? Downloading our free Media Interview Preparation Template will really help you focus your thoughts and get you prepared for the interview. Filling it in should take about 10 minutes. If you complete it and return it to us, we will be happy to get back to you ASAP with bespoke tips to help you make the very best impression possible. This is a totally free service.

The post Our top 10 Media Training Tips for dealing with any media interview appeared first on First Take.

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Wondering how to structure a presentation? Read our guide https://www.first-takeuk.com/structure-a-presentation/ Mon, 26 Aug 2013 22:44:13 +0000 http://www.first-takeuk.com/?p=1244 How to structure a presentation Our presentation courses exist because more and more business people are appreciating that in a highly competitive world the ability to present effectively is one of the most important skills to master. At First Take, we know that a successful, persuasive presentation requires a great deal of preparation, married with a good presentation style. But like a great modern building the style of the your presentation is nothing without a faultless structure. There’s various types of structures used in presentation and speech making. Here are Continue Reading

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How to structure a presentation

Our presentation courses exist because more and more business people are appreciating that in a highly competitive world the ability to present effectively is one of the most important skills to master. At First Take, we know that a successful, persuasive presentation requires a great deal of preparation, married with a good presentation style.

But like a great modern building the style of the your presentation is nothing without a faultless structure.

There’s various types of structures used in presentation and speech making. Here are four quick and easy methods that will help you arrange your material in a way that will have your audience hanging on your every word.

 1.     Problem-Solving Structure

Persuade your audience by identifying a problem and then solving it. Remember that your audience is listening to your presentation for one reason, they believe your presentation can help them in some way. So make sure you give them what they expect.

  1. Identify the problem: Frame the problem according to its severity. Your aim is to bring out intellectual and emotional empathy from your audience. As soon as they realize the severity of the problem, they’ll be eager to hear about the solution of the problem.
  2. Offer a solution to the problem: Include the benefits and make sure they will understand it.
  3. Call to Action: At the end of the presentation, give your audience something to do that’s relevant to the solution. They’ll leave feeling inspired.

2.     Residue Method

This method is particularly useful if you are presenting on how to solve a problem and  know that there’s people in the audience who share your view but also those in the audience that disagree.

  1. Tackle the problem and go into detail.
  2. Before you talk about the way you want to handle the problem outline the solutions put forward by your opponents. Instead of being instantly negative make sure you identify any plus points of their arguments. It will make you look open-minded and like the expert in the area.
  3. Give 1-2 reasons why their solutions won’t work.
  4. When all the other possible solutions are discussed, put forward your own and hammer it home. You will come across as considered, logical and knowledgeable.

This is basically how the Residue Method works. You eliminate point by point until only your arguments remain. Your audience will leave with your argument in their heads.

3.     The Classic Story Structure

This method is perfect for product or project presentations. There are three easy steps to follow:

  1. Describe the situation before your product or project. Don’t mention the product or project but make sure you acknowledge the current need (ie the background to your inspiration)
  2. Introduce the hero (in this case, your project/product). Highlight the advantages and the benefits of your product or project will have.
  3. Introduce the Villains (this could be anything in yur way such as rival products, lack of funding or difficult legislation to overcome).
  4. Outline how you will overcome the Villains and have a happy ending.

 

 4.     Chronological Structure

This method is best used for investigative presentations. Every step should answer the question, “What happens next?”. The key word is “Interesting”. Keep your audience’s attention by making it interesting. If you know how your story ends and the audience do not, you have the opportunity to ratchet up the tension by starting at the beginning and slowly building towards a climactic reveal. One presentation that masterfully employed this tactic was the presentation on the identity of the skeleton believed to be Richard III. Instead of giving the press an immediate answer speaker after speaker went through a chronological account of their work, dropping subtle hints that the skeleton might be Richard but not confirming it outright. It kept the gathered press and a worldwide audience on the edge of their seats.

Although these four methods are probably the most common there are other plenty of other methods available. Before preparing your presentation make sure you identify what type of presentation you’re about to do and choose an appropriate structural method.

WHAT NEXT?

Our expert- led presentation training can introduce you to a range of structures, styles and physical tips that are guaranteed to transform your performance levels.

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Don’t gloss over your Glossophobia – 5 More Tips to Making the perfect Presentation https://www.first-takeuk.com/dont-gloss-over-your-glossophobia-5-more-tips-to-making-a-pain-free-presentation/ Mon, 12 Aug 2013 09:30:03 +0000 http://www.first-takeuk.com/?p=1227 Using a few public speaking tips can help you make the perfect presentation On First Take’s presentation training courses we often quote one particular statistic. Dr. Michael Telch of the Department of Psychology at The University of Texas at Austin has been studying the anxieties of Americans since 1982. In his research there’s been a phobia that time and again has come up as the thing more people are scared of than anything else, ranking even above the fear of death. It’s Glossophobia, or to give its more common description: Continue Reading

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Using a few public speaking tips can help you make the perfect presentation

On First Take’s presentation training courses we often quote one particular statistic. Dr. Michael Telch of the Department of Psychology at The University of Texas at Austin has been studying the anxieties of Americans since 1982. In his research there’s been a phobia that time and again has come up as the thing more people are scared of than anything else, ranking even above the fear of death. It’s Glossophobia, or to give its more common description: the fear of public speaking. A whopping 15% of Americans have severe reactions to speaking in public and report going to such lengths as resigning from a job or dropping out of a university course to avoid making a speech or presentation.

For the remaining 85% of us public speaking is hardly a pleasure. Even the most experienced speakers get nervous before a presentation. So why do we submit ourselves to this torture? Because we all know public speaking is one of the most effective methods to market yourself, your brand or your organisation. Those who are willing to take the plunge and speak in public are the ones who stand out from the crowd.

It doesn’t matter if you are about to talk to 5 or 500 people, if you know the basic techniques, you’ll be on your way to banishing your Glossophobia and making a successful presentation.

1.     Understand Your Audience

Knowing your audience meaning researching for information about your audience. Your goal is to deliver your message according to your audience’s interests and needs. Information, such as gender, age and experiences helps you understand the type of audience you will have. Statistically, the majority of presentations fail because the presenter neglected to find out anything about their audience. Although the event you’re speaking at will give you some insight into the audience there’s no substitute for arriving early at the venue, greeting your audience and creating a conversation. Any personal connections you make and subsequently refer to in your presentation will really resonate with the whole audience.

2.     Avoid Memorizing

Do not write your presentation word for word because you’ll be tempted to read it. Only memorize the opening and closing part of your presentation or speech. Write down your key messages in bullet points. Making eye-contact with your audience makes a positive and strong impression. So avoid glancing at your notes when making your key points.

3.     Grab Attention from the very start of your Presentation

Get your audience attention immediately by:

  • Asking a question
  • Telling a Story
  • Telling a Joke
  • Showing videos/movies

Build your credibility and give your audience a reason to listen to what you are about to say. (If you want to read more about grabbing and keeping your audience’s attention read our previous blog post on the subject).

4.     Make it Memorable

One of the most famous papers in the history of psychology is Dr George Miller’s The Magical Number Seven, Plus or Minus Two: Some Limits on Our Capacity for Processing Information. The so-called Miller’s law states that the human brain struggles to hold more than seven pieces of information in the short term memory. To create a successful presentation, make sure you incorporate this rule. Be sure to give emphasis on your key points. Ideally limit those key points to three and try and repeat them several times during the presentation.

5.     Have A Strong Closing

The audience will most likely to remember the last thing they hear. So it’s important to end the presentation with a strong remark. A good method is to employ a ‘call to action’ as it’s often a stirring way to finish. An example of someone who mastered the call to action was General Charles de Gaulle, the French general during the Second World War and latterly their iconic President. Although the Nazis had occupied France, De Gaulle’s speeches delivered from London and broadcast to the French people were credited as helping to keep the French resistance alive. He finished one of his broadcasts on 22nd June,1940  with the following powerful words: “I call upon all French servicemen of the land, sea, and air forces; I call upon French engineers and skilled armaments workers who are on British soil, or have the means of getting here, to come and join me. I call upon the leaders, together with all soldiers, sailors, and airmen of the French land, sea, and air forces, wherever they may now be, to get in touch with me. I call upon all Frenchmen who want to remain free to listen to my voice and follow me. Long live free France in honour and independence!” Whilst you might not be in such a pressing situation as General De Gaulle, challenging your audience to aspire to greater things can inspire their confidence in you.

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The Elements Of Communication https://www.first-takeuk.com/the-elements-of-communication/ Sat, 27 Jul 2013 23:36:27 +0000 http://www.first-takeuk.com/?p=1209 If you’ve been reading our blog you will already know the importance of having your message fine tuned before the interview starts. A top athlete wouldn’t dream of entering a competition unless they were at peak fitness. It’s the same for you as an interviewee. You need to ensure that your message is ‘match fit’. As we teach in our media training courses, part of your preparation for any interview should be understanding that effective communication has several elements. If you appreciate and incorporate each one of these elements you Continue Reading

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If you’ve been reading our blog you will already know the importance of having your message fine tuned before the interview starts. A top athlete wouldn’t dream of entering a competition unless they were at peak fitness. It’s the same for you as an interviewee. You need to ensure that your message is ‘match fit’.

As we teach in our media training courses, part of your preparation for any interview should be understanding that effective communication has several elements. If you appreciate and incorporate each one of these elements you are well on the way to a successful media interview. They are:

• The Sender – The person who is the source of the information. In this case the sender is YOU!

• The Receiver – Although it’s very difficult to remember during the high pressure situation of a media interview, your receiver is your audience, NOT the interviewer.

• The Content of the Message – This is your key message – what you want to convey to your audience. It could be information on an issue or the results of research.

• The Medium– TV, Print or Radio. Each of these implies slight variations on how your message should be delivered.

With those elements in mind here’s some simple tips to help you get your message ‘match fit’

1. Define your agenda. What is your purpose of the interview? You should have a clear understanding of your interview objective.

2. Prepare your main points and be sure to limit it to an absolute maximum of three. In most interviews if you get your audience to remember just two points you are doing very well.

3. State your most important message first and be sure to use “catchy” words that are easily remembered.

4. If appropriate, be controversial! This will grab more attention.

5. Always state your main message in positive terms even when you are being faced with the most negative situation. Always practice using positive word choices.

6. Avoid big, complicated words when speaking. You won’t look clever, you’ll just seem like a pompous individual. Speak in lay terms. Remember that you are not talking to experts, but your audience at home.

7. A good speaker/media communicator is also a good editor. If you don’t edit your message first then someone will edit it for you and the result might be unfavorable to you. If you could write the headlines what would be the first three sentences in your story? Always examine your message before the interview and ask yourself ‘how can I make this shorter, simpler, and less complex?’

Brainstorming with your team members or friends and family can help to sharpen your message and create a game plan so you can use the interview to your advantage. All media interviews are a great opportunity for free publicity. Get it right and you will create new fans, customers or sympathisers. Get it wrong and it can, in the worst cases, destroy reputations. So make sure you are ready whenever you step into every media interview.

WHAT NEXT

Do you have a media interview coming up? Downloading our free Media Interview Preparation Template will really help you focus your thoughts and get you prepared for the interview. Filling it in should take about 10 minutes. If you complete it and return it to us, we will be happy to get back to you ASAP with bespoke tips to help you make the very best impression possible. This is a totally free service.

In First Take’s media training courses our experts expand on these tips, introduce you to many more and get you practicing them. Our trainers analyse your performances and give constructive feedback so you’ll be ready to deal with the media.

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HOW TO KEEP THE AUDIENCE’S ATTENTION https://www.first-takeuk.com/keeping-the-audiences-attention/ Mon, 22 Jul 2013 03:19:51 +0000 http://www.first-takeuk.com/?p=1190 How to keep the audience’s attention through your entire presentation One of the biggest challenges of any presenter or speaker is keeping their audience’s attention throughout a presentation. One man who never failed to do so is Steve Jobs. In fact Jobs was so good at it the forthcoming biopic of his life (starring Ashton Kutcher as S.J.) is to be based around three of his presentations. When the iPhone was first introduced in the market in 2007 it was a much heralded piece of technology that marked a great Continue Reading

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How to keep the audience’s attention through your entire presentation

One of the biggest challenges of any presenter or speaker is keeping their audience’s attention throughout a presentation. One man who never failed to do so is Steve Jobs. In fact Jobs was so good at it the forthcoming biopic of his life (starring Ashton Kutcher as S.J.) is to be based around three of his presentations. When the iPhone was first introduced in the market in 2007 it was a much heralded piece of technology that marked a great step forward in mobile communications. But it was Steve Jobs’s skills as a presenter that made the keynote speech that introduced the iPhone viral and really caught the world’s attention.

Jobs’s first two sentences that day were key. He opened his presentation by saying “This is a day I’ve been looking forward to for two and a half years. Every once in a while a revolutionary product comes along that changes everything.” His choice of words like “revolutionary” and “changes” created natural curiosity among the listeners. It was a great start. But Jobs went on to to wow his audience for his entire presentation. He not only captured their attention but then held it too.

Carmine Gallo, author of the book The Presentation Secrets of Steve Jobs said, “Steve transformed the typical, dull, technical, plodding slideshow into a theatrical event complete with heroes, villains, a supporting cast, and stunning backdrops. People who witness a Steve Jobs presentation for the first time describe it as an extraordinary experience.”

We have listed below some of the top methods you can practice in order to capture and hold your audience’s attention, just like Steve.

1. Tell a Story
Everyone loves to hear a story. It’s a great way to add a personal angle, making it easy for your audience to connect with the story. However, make sure that your story or anecdote is not too long and is directly related to your topic.

2. Crack a joke
Lighten up the audience by telling a joke related to the topic. Most presentations are technical and could bore your audience. A well placed joke endears you to the audience. But be sure that your jokes won’t offend, especially when presenting in a foreign country.

3. Asking questions
Encourage your audience to participate in the discussion by asking a question. This will encourage interaction, engagement and attention. There are few things to remember when asking a question:

A. Avoid asking an open ended question.
B. Avoid asking a too general question such as, “What is life?”
C. Wait for your audience to respond, but don’t wait for too long because they might feel stupid.

4. State a fact
You can narrate a recent case study connected to your topic or state a possible outcome of a related problem. If you manage to come up with one or two surprising facts this will wake up the audience and grab their attention.

5. Disturb your audience’s comfort zone
If you are just standing in front of the room, your listeners are in their comfort zone. However, if you walk closer to them, or even just walk up and down the stage it will grab your audience’s attention.

What Next?

You will be taught these tips and discover many more techniques that will transform your presentation skills on our presentation training course.

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